Thursday, March 5, 2015

Videocon Telecom to launch 4G services in UP (E) , UP(W) and Bihar

Videocon Telecom has announced that it will
roll out 4G services based on LTE FDD
technology in 29 cities across UP-East, UP-
West and Bihar circles. Videocon Telecom
holds 5 Mhz spectrum in 1800 Mhz band
and plans to focus on data services to gain
market share. According to the company it
will be the first telco to offer 4G LTT FDD
services on 1800 Mhz in the country with
digital voice. It has plans to invest over Rs
1200 Cr in next 3 years for 4G rollout in 29
cities across these 3 circles. It will be
rolling out 6 cities in phase 1, 12 cities in
phase 2 and another 11 cities on phase 3
covering the key potential cities across
these circles. Videocom Telecom has
employed Deloitte as their consulting partner
and Huawei & NSN as their technology
partner, who are also telco’s partners in their
existing operations. It is planning to offer
4G data at 2G/3G rates to encourage early
adoption, and will be offering bundled
devices as well.
Speaking about the
announcement, Arvind
Bali, Director & CEO,
Videocon Telecom said,
Mobile telephony is now
over 20 years old now in
the country, with still
predominantly Voice play.
Having lost the momentum
that we built in 2010, we
re-entered the industry
just 2 years back. The
voice market is already
skimmed, with the
incumbents in a
dominating position
having acquired a sizeable
base of stable, loyal and
high usage subscribers.
Given the market
dynamics, it doesn’t make
sense for a new Telco to
compete in the voice
domain with ever
shrinking margins & high
cost.

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